7/7/2023 0 Comments Reebok andy roddick![]() I remember my last tournament was Houston with Reebok and I I got my Lacoste stuff maybe three days before I played Rome. 2 player in the world playing like a white t-shirt.ĪR: There was a very real chance. So there was a non-zero chance that you were just gonna be out there as a No. This one was done start to finish in about 10 days. Most deals take six months or a year to get together. We were under the gun and they had decided that they really wanted to invest in the U.S. What’s going on?’ We were able to get a deal done with Lacoste pretty quickly. So I kind of got stuck in the cross-hairs of that, but I’m going, ‘Gosh, I’m two weeks away from being a free agent. Adidas acquiring Reebok was going through and they didn’t want to take on any new long-term contracts. What I didn’t know is about the merger between Reebok and Adidas. That was a weird position to be in when you’re No. In April I didn’t have a shoe and clothing deal anymore. And I didn’t really know what the deal was. And then it kind of went cold out of nowhere. We were at a run-down restaurant in Memphis after I played a match and we kind of had a handshake deal on extending that relationship. I remember, Paul Fireman was the chairman of Reebok at the time. We actually had a deal in place where we were gonna extend that relationship. How did that partnership materialize?ĪR: I was with Reebok and I wore that right through 2004. You’re there early, you’ll stay an hour later, if you’re gonna block out a day, do it correctly. And also when the companies know that when you show up, you’re gonna be great, even if it’s less than they would want. There’s a responsibility, but you’d rather overshoot by 20% than 200%, which is a mistake you see made often. This is how many I can do without feeling like it’s taking away from the training.’ Because if you don’t win and don’t advance to the later stages of slams, then it’s kind of all for naught. ![]() It was probably just a simple, ‘Listen, I wanna spend X amount of days doing this. KD: How did you come up with your strategy?ĪR: I don’t think more voices in the room necessarily means a better result. The generation before me with Pete and Andre and Jim and Chang and the tail end of Connors and McEnroe, they created a lot of for the sport, especially here in the states. Being upfront, I think it gives the company a better chance to actually leverage what you’re good at.Īlso, the benefit of being an American on the heels of probably the greatest generation we’ve had was hard sometimes, but it was certainly beneficial from a corporate relationship standpoint. When a deal was pending, something as simple as getting coffee with the team that you would work with, that mattered to me and that normally let them know what you like to do, what you didn’t like to do. Knowing what you don’t is probably as important. ![]() I realized I was signing stuff for money and that felt horrible and I didn’t want to do that anymore. Financial security mattered, but not at the expense of a crappy working relationship. Kenny Ducey: What you would attribute your off-court success to? What was the beginning of this journey for you?Īndy Roddick: There’s a lot of factors obviously, early in your career. ![]() This interview has been lightly edited for length clarity. Learn how at #IBMPartner /p796CrWagK- andyroddick September 2, 2022 Think you know who will win today's #USOpen matches? is using AI to analyze millions of tennis data points to deliver daily Match Insights with Watson and Likelihood to Win predictions throughout the tournament. It also offers AI-powered predictions for singles matches and will explain the biggest win factors in each match. ![]() Throughout the tournament, fans can check IBM’s Match Insights with Watson, which provides an AI-powered fact sheet with the important details surrounding a given match. Roddick is currently working with IBM to promote the new innovation the company has brought to the US Open. Roddick, who won the US Open in 2003, recently sat down with Boardroom to discuss the importance of that accomplishment in building his off-court profile, some eventful contract negotiations, and what advice he has for the game’s young talent. The next generation of stars can learn a thing or two from Andy Roddick, the most recent American man to win a Grand Slam and reach World No. With that, will come new off-court challenges and opportunities. Andy Roddick told Boardroom his story about dealing with the pressures that come with success.Īs prominent young male tennis players like Taylor Fritz, Jenson Brooksby, Reilly Opelka and Sebastian Korda rise through the ranks, sponsorship deals are sure to follow. Tennis is awash in young talent that is eager to sign the next big endorsement deal. ![]()
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