7/10/2023 0 Comments Building a wechat mini program![]() ![]() Managing live streaming and transactions within one platform means all interactions can be monitored easily by merchants. Fostering a “see now, buy now” culture, users could participate in Q&As with KOLs and be directed to the product checkout page right after. Since the launch of mini-program live streaming last year, retailers have capitalized on this additional marketing channel by introducing products and hot deals to followers in real-time.ĭuring the height of COVID-19 last year, the mul t inational cosmetics retailer, Sephora, introduced live streaming to their mini-programs hosted by popular KOLs (Key Opinion Leaders) and makeup experts, appealing to those with high spending power with nowhere to go. According to Statistica, approximately 617 million users in the country watched live streams in 2020, marking a penetration rate of 62.4% of all its internet users. ![]() ![]() In China, e-commerce and live streaming go hand-in-hand. As customers are contained within a singular app right from inception, brands can create a seamless path to purchase and reduce the likelihood of leaks in the sales funnel. Users can browse, engage, and buy goods and services without ever leaving the param eters of the WeChat app. The integration of WeChat as a social media platform, and WeChat Pay for transactions, makes e-commerce activities on mini-programs incredibly accessible. Here are five reasons why you should incorporate mini-programs in your marketing activities: The wide range of service offerings makes them an incredib ly impactful channel for brands to engage with WeChat’s enormous user base. All these functions live within the WeChat ecosystem, making it a one-stop shop for customers to move down the sales funnel.īrands can also use the functions in WeChat, such as digital payment, live streaming, social gifting, and interactive maps in their mini-program. Marketers can transform their accounts into “ apps “ suited for a myriad of activities: from e-commerce stores, games, ticket booking, food ordering, to taxi-hailing – the list goes on. ![]() Mini – programs are sub-applications smaller than 10 megabytes that run within the WeChat’s interface, similarly operating like a traditional app without the need of downloading one separately. Read on to find out why you should incorporate mini-programs in your digital marketing strategy to reach Chinese consumers effectively and stay ahead of the game. Since its introduction in 2017, mini-programs have brought major shifts in the Chinese digital ecosystem and are becoming an essential marketing feature in China. As an advanced feature, the platform can also host an ocean of miniature applications within the WeChat ecosystem. WeChat has extensive marketing functionalities that can help brands gain awareness and engagement: from its B2C ecosystem, advertising options, an d ample database to its in-app payment integration. Still, some do not recognize its full potential and unknowingly stay at the tip of the iceberg. It is no surprise that WeChat is a highly coveted marketing channel for brands aspiring to enter the Chinese market. From the beginnings of a humble instant messaging app, WeChat has since evolved into a multi-faceted social media and payment service with over 1.2 billion active users across the globe. ![]()
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